Keisei Bus launches language initiative

Keisei Bus launches language initiative

Keisei Bus, which operates a Tokyo shuttle connecting Narita Airport with Tokyo Station and other express bus services linking sightseeing spots, has announced a new initiative to accommodate multiple languages in bus transport services.

The company’s official website is now designed to be read in English, Chinese and Korean, allowing travellers to check bus routes and tips on how to ride a bus before travelling. All the bus stops – around 2,000 in total – have signage in English, while major bus stops including those on the routes originating at airports and Tokyo Disney Resort also have signage in Chinese and Korean.

At Kasai Rinkai Koen (Kasai Seaside Park), a bus stop on the fixed ‘Shuttle Seven’ routes between train stations in Tokyo and Tokyo Disney Resort, digital signage is also installed in English, Chinese and Korean to provide information such as tips on how to ride a bus, bus operations, tourist facilities and others.

Free Wi-Fi connectivity is offered on board vehicles in six languages – Japanese, English, Chinese, Korean, Thai and Portuguese – available on all express buses. Meanwhile, onboard signs and announcements are being adapted to English, Chinese and Korean, with onboard announcements also made in English to tell passengers the next stop.

Drivers on express buses are now using smartphones equipped with an interpreting service app. When attending a customer, the driver may call up the interpreter or operator via this app to provide appropriate support. The service is available in English, Chinese, Korean, Spanish and Portuguese.