Tourism New Zealand has launched an updated training program that aims to turn travel agents into New Zealand experts.
The 100% Pure New Zealand Specialist Program offers travel pros an opprotunity to build in-depth destination knowledge and in turn, grow their New Zealand sales.
The program, a collection of online training modules, webinars, and informative videos, lets travel agents learn about New Zealand’s diverse regions and the variety of experiences available to tourists.
The newly-tiered program rewards long-term and continually engaged specialists with incentives such as FAM opportunities, direct referrals, merchandise and access to in-market events.
The status tiers are broken out and achieved by:
• Gold – Completing 10 online modules, attending one training session and visiting New Zealand.
• Silver – Completing 10 online modules and attending one training session.
• Bronze – Completing 10 online modules.
Status is maintained through regular engagement with both the online modules and training sessions, via a webinar or in-country event.
Travel agents will now also be listed on newzealand.com preferentially by tier.
Additional changes include a more user friendly interface and a personal dashboard, Totara, to help agents track progress with online accounts.
Tourism New Zealand holds monthly webinars to keep agents updated on new product, special interests, and regional news.
Upcoming webinars include:
June - Regional Webinar Thursday June 22nd @ 12 p.m. PDT / 3 p.m. EST Learn about one of New Zealand’s regions more in-depth. Register here.
July - Hiking and Cycling Thursday July 13th @ 12 p.m. PDT / 3 p.m. EST Everything you need to know about exploring New Zealand's spectacular landscapes on two wheels or two feet. Register here.
August - Uniquely New Zealand Wine and Food Experiences Thursday August 17th @ 12 p.m. PDT / 3 p.m. EST New Zealand has some of the best food and wine in the world, come and hear why people can't stop talking about it. Register here.
For travel trade information, go