WestJet's ULCC Swoops into Canadian market

09-27-2017 2:43 pm

WestJet’s new ultra-low-cost airline has a name.

Titled Swoop, the ULCC is to begin selling flights in early 2018, with Bob Cummings, executive vice-president, strategy, WestJet, saying that the name was chosen to reflect the company’s plans for the market.

“The name Swoop denotes exactly what we plan to do,” said Cummings, who is also the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

Swoop has also chosen Calgary as the location of its headquarters, with an exact location to be announced at a later date.

“As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list,” Cummings said. “The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office, the availability of existing infrastructure, and talented, experienced WestJetters to draw from.

"We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”

More information about the newly-named airline is available at FlySwoop.com.