Windstar Cruises has announced a new marketing campaign that introduces an evolution for the brand.
The advertising campaign has been titled “Unexpected” and will debut this fall, which aligns with the line’s just released 2018 Voyage Collection brochure highlighting 49 new cruise itineraries and nearly 150 maiden ports of call.
“Windstar goes to great lengths to surprise our guests with special moments and memories that last a lifetime. I’m excited to show off our new ad campaign and marketing materials that shine a light on the unexpected delights that travelers encounter on a Windstar cruise,” said Windstar President John Delaney. “We’re doing things differently from other cruise lines and giving guests distinctive stories to share. We’re now telling the Windstar story with more flare and audacity than before — with our new brochure and ads we’re giving consumers a more visual way to conceptualize what an experience on Windstar is really like.”
The 2018 Voyage Collection brochures are being mailed to the homes of Yacht Club Members, Windstar’s loyalty/past guest program. The 2018 Voyage Collection is available for viewing and download, and consumers can request a brochure to be mailed to their home, all on the Windstar website.
Windstar’s 2018 brochure features interesting itineraries designed by a hands-on staff of travel and cruise experts including ship’s captains. There are 12 newly-developed Mediterranean voyages, from Puglia, Italy to Spain, Croatia, Greece and beyond.
There are also 28 brand new journeys throughout Asia featuring visits to the world’s most exotic beaches and offering one-of-a-kind shore excursions such as Ko Kut Treepod Dining in an ancient tropical rainforest.
Introducing a return to the expansive waterways of Alaska in 2018, the ship will sail under Vancouver’s classic Lion’s Gate Bridge heading north to Alaska by way of the historic Inside Passage while exploring rural ports and inlets like Misty and Kenai Fjords, Endicott and Tracy Arms, Metlakatla, Icy Strait Point, Wrangell, Haines and Prince Rupert.
Offering 11 diverse cruises from 11 to 27 days, guests can enjoy small ship luxury in balcony suites and expedition-style experiences.
The 2018 brochure also introduces first-ever Windstar sailings to Canada and New England, with cities like New York City, Boston, and Montreal, as well as smaller harbour cities.
Exceptional sailings across Northern Europe expand to include new round trip Edinburgh cruises, a sail up the River Thames to London, calls at remote Scottish Isles, Iceland circumnavigations, Norwegian fjords, the Arctic Circle, and Baltic Sea journeys.
In addition, perennial cruise favorites like year-round Tahiti and Tuamotu Islands, Costa Rica and the Panama Canal, Caribbean and Ocean Crossings are also available.
Popular Star Collector voyages combine back-to-back sailings and offer guests more time to explore (with free laundry) on longer journeys.
Advertising icon Ron Elgin, founder of Elgin/DDB, the original conceptor of Windstar’s time-tested tagline “180 degrees from ordinary,” stated: “The evolution of the Windstar brand is an opportunity to feature a vibrant and immersive travel campaign from a more playful and savvy cruise line, opening up the traveler mindset to new adventures and their eyes to fresh perspectives.”
The Unexpected print campaign launches in late Septemberand will speak to experiential travellers. The Unexpected campaign goes digital in October, with prominent placement on Windstar’s website, on social media and in digital advertising.
Windstar will launch an “Unexpected Windstar Sweepstakes” that will run on social media in October, designated by the cruise travel industry as “Plan a Cruise Month.”
Unexpected Windstar Sweepstakes entrants will learn about Windstar’s upscale cruise experience through taking a fun “fact or fiction” quiz for the chance to win a suite for two aboard Star Breeze on the 10-day Island Gems of Spain & Portugal cruise sailing round trip from Lisbon on November 18, 2018; the cruise visits Agadir, Morocco where the Unexpected ad campaign was shot.
For more information on the sweepstakes and how to enter, visit Windstar’s social media channels and website in early October.
To learn more about authentic small ship cruising with Windstar, contact a travel professional or Windstar Cruises by phone at 877-958-7718, or visit www.windstarcruises.com.