ERRATUM: Playa Resorts promotes two on its sales team

05-14-2018 1:57 pm

This story has been updated from a previous version, in which Howard Tanenbaum was improperly referred to as director of sales, Canada. Tanenbaum has been appointed to the role of senior vice president of sales. PAX regrets the error.

Playa Hotels & Resorts has appointed Rose Cosentino as vice president of sales, Canada and Howard Tanenbaum to senior vice president of sales, the company announced this week.

Cosentino assumes her new position during a period of rapid growth for Playa Hotels & Resorts, where she formerly held the position of director of sales, Canada.

Since joining Playa Hotels & Resorts as director of sales, Canada, Cosentino has been instrumental in Playa’s expansion and overall growth within the country. Her responsibilities as vice president of sales will include managing leisure and group sales, as well as working with Playa’s travel partners. She will also continue to play a key role in establishing and maintaining Playa’s consumer presence and assist in setting the strategic direction for the company for the Canadian market.

“Over the last three years, Rose has been central in designing growth strategies for Playa Hotel & Resorts and this promotion reflects our commitment to the Canadian market,” said Playa’s executive vice president and chief marketing officer Kevin Froemming. “Rose’s position will continue to expand as she plays a vital role in growing our Hyatt Zilara and Hyatt Ziva brands, our new Panama Jack Resorts in Cancun & Playa del Carmen, the Royal in Playa del Carmen, and the Sanctuary in the Dominican Republic.”

Cosentino is a graduate of Humber College in Toronto and has several years of experience in the Canadian travel industry, including corporate and leisure sectors, airline and travel management companies.

Playa also announced the recent promotion of Howard Tanenbaum to senior vice president of sales. In his new role, Tanenbaum will continue to play an essential part in building and expanding Playa’s global sales divisions. In addition to leisure travel and the meetings & incentive business, he will also oversee all sales efforts for Playa’s Hyatt Zilara and Hyatt Ziva Resorts, Panama Jack Resorts in Cancun & Playa del Carmen, the Royal in Playa del Carmen, and the Sanctuary in the Dominican Republic.

“It’s a pleasure to recognize Howard’s contributions to Playa Hotels & Resorts as we further consolidate the luxury all-inclusive market,” said Froemming. “Howard’s ability to lead and develop the sales organization and implement key strategies has led to noteworthy results and achievements for Playa Hotels & Resorts.”

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