Riviera Nayarit saw an increase by 87.43 per cent in hotel occupancy during the month of July and an influx of more than 218,000 tourists, both domestic and foreign.
The company predicts that August results will be similar, with an occupancy of 86.17 per cent and the number of visitors through August 18 reaching 305,813 – already exceeding the 276,284 visitors in the same period in 2016.
Marc Murphy, director general of the Riviera Nayarit Convention and Visitors Bureau (CVB), pointed out that the "offseason" no longer exists in the destination as it did 15 years ago; now there are only high and medium seasons.
"The constant training of travel agents and meeting planners, as well as the implementation of promotion, public relations and marketing strategies continue to bring positive results. With an increase in the number of visitors and high occupancy levels in the year to date, we expect an even better outcome this winter,” stated Murphy.
Per the CVB’s Barometer survey and analysis for the period of January to July 2017, the results show that the average hotel occupancy in the destination during these first seven months was 80.5 per cent. Regarding overnight tourists during the period, the Barometer shows a total of 1,399,498 compared to the 1,230,704 that was registered for the same period in 2016 – representing an increase of 13.7 per cent. The total number of occupied rooms in January – July 2017 was 7,019,926.
Other destination milestone comparisons between July 2016 and July 2017 include: • an increase of international travelers from 53,767 to 67,525
• international tourists per night are also up from 262,132 to 425,479
• the total monthly tourism revenue rose from US$161,555,762 to US$1,722,146,711.08
• an average nightly room rate increase of 2.7 per cent
• average expenditure per person of those traveling from the United States rose from US$1,291.75 to US$1,378.12
• average Canadian visitor expenditure increased from US$1,306.84 to $1,457.66, an increase in Canadian dollars from CN$1,620.02 to CN$1,807.09
Higher hotel rates and higher occupancy were achieved for Compostela and San Blas when comparing July 2016 and July 2017, yielding higher revenue for these two towns.
Murphy also highlights that Riviera Nayarit’s gateway town of Nuevo Vallarta has been included among the 40 most friendly cities in Latin America by Expedia.com.
The July Barometer shows an average overall satisfaction of visitors coming to the destination from the United States at 9.4 and 9.3 for those travelling from Canada. The travel experience and recommendations to visit Riviera Nayarit were both rated at 9.5. Most notably, tourist ratings of overall safety in the destination was 9.7. All ratings are based on a 10-point system.